Most strategies solve for the wrong X.
You’re carrying something consequential: a new venture, a pivot, an initiative your organization is counting on. You have ideas, input, and more options than you can pursue. What’s harder to find is the question underneath it all, the one that makes every other decision easier once you name it.
In The Algebra of Strategy, that’s your X.
Skip it, and you’re likely solving the wrong problem.
The thinking Google built a school on, focused entirely on you.
Cecily’s advisory work usually happens inside multi-year engagements with global organizations. This half-day brings that same thinking to you, one to one.
You bring the problem. She brings the method, the research,
and a futurist’s eye for where things are heading.
If you’ve heard Cecily speak, this is where you take what you heard
and put it to work on your biggest decision.
How it works
The Algebra of Strategy
Together, you and Cecily work through The Algebra of Strategy to find your X. The equation is built on the things that don’t change: human needs, your purpose, and the forces that drive change. That’s what keeps your X relevant.
Four Forces Scan (FFAST)
What used to take researchers weeks or months now takes an hour. FFAST is a custom AI tool built on Cecily’s award-winning scanning model. Its responsive interface lets anyone see change the way a futurist does. It does the research, tailors everything to your organization, and turns it into reports and graphs you can use. You’ll be trained to use it during the workshop, then take it back to your team, so your scans stay current as the work continues.
Built for the person
who has to make the call.
Or come for the training: learn to strategize like a futurist by applying the tools to an idea you care about.
You’ll leave with
Your X, named and shaped by a view of what’s coming
A strategic view of how to solve for it, clear enough to build any plan on
The argument for why it matters, ready to build into a business case
FFAST, set up for your initiative and yours to keep using after the session
A report of findings from FFAST, with Cecily’s guidance on application
About Cecily
Cecily Sommers is a futurist, keynote speaker, and strategic advisor. She has led “Future of ___” projects for Google, Salesforce, JPMorgan Chase, and other global brands since 2000. Her eight-year Future of Leadership engagement with Google’s Executive Development team became the foundation for the Google School for Leaders. She was named one of the world’s “Top 50 Female Futurists” by Forbes and is the author of Think Like a Futurist.
Also available as a workshop for
leadership teams.
Your strategy has an expiration date. It’s already passed.
Bring the same tools to your whole team. In a 90-minute, half-day, or full-day session, your leaders learn to read change through a strategic lens, test their assumptions, and decide together where attention and investment belong.
Everyone leaves with The Algebra of Strategy and FFAST, ready for your next planning cycle.
Never be out of date.
Strategize like a futurist.
Global keynote speaker, business futurist, and strategic advisor guiding executive teams in their most consequential work. One of Forbes’ Top 50 Female Futurists.
© 2026 Wherefore Co.