"At last! A book that brings a practical and disciplined approach to creativity and future thinking that can be immediately applied."
David Kuehler
Founder, The Clay Street Project at Procter & Gamble
Some books chase what’s hot. This one was built for the past, present, and future.
Think Like a Futurist made its debut in 2012 with durable lessons for our times and beyond. It's been translated into multiple languages and named one of the Tribune Review's "Top 25: What Corporate America Is Reading." More than a decade later, leaders still reach for it.
Because Change Literacy — the ability to read change clearly without getting swept up in trends — has always been the foundation of smart strategy. This book is where it went on the record.
Know What Changes, What Doesn't, and What's Next.
Cecily calls it the Futurist's Serenity Prayer. The wisdom to discern what changes from what doesn't is the core of strategic clarity — and the reason this book continues to hold.
The Four Forces — Resources, Technology, Demographics, and Governance — are the constant, predictable drivers behind every disruption, every market shift, every moment of apparent surprise. Learn to read them, and the future stops feeling like a threat and starts feeling like a map.
The Four Forces are Cecily's original contribution to the field of strategic foresight. They remain the foundation of everything that followed.
This is where Change Literacy went on the record.
IT STILL IS
Global keynote speaker, business futurist, and strategic advisor guiding executive teams in their most consequential work. One of Forbes’ Top 50 Female Futurists.
© 2026 Wherefore Co.