POSITIONING FOR FUNDING | NATIONAL NON-PROFIT
What's the future of
Community Intervention?
Vision and strategy for an organization that mobilizes and trains men to keep their communities safe from drugs, gangs, and violence
The Need
We worked with a local chapter of a national non-profit that creates safety in communities through direct engagement with those who live there. The communication challenge was that they offered a range of services that took three pages to describe. This made it difficult for funders to value or track the group's work in a measurable way.
The Work
Interviews with the leadership team, workers, and clients helped us understand what interventions looked like and what they achieved. We found that, more than by material outcomes, success was measured by a client's shift from a state of despair to one of agency. While crisis and follow-through responses were unique to each situation, we were able to distill the range of services under three delivery platforms: Help you out, Hook you up, Watch you thrive.
The Outcome
Working with psychologists, we identified assessment tools that track feelings of despair, confidence, hope, and responsibility. Such success metrics were critical for all concerned and, most especially, for funders. Working with the board and community partners we developed a vision and strategy they could own, and a message that was soon emblazoned on buses, posters, and brochures across the country.
"Our strategy is now built for sustainability!"
A.J. Alejano-Steele
Research Director & Co-Founder, Laboratory to Combat Human Trafficking
Global keynote speaker, business futurist, and strategic advisor guiding executive teams in their most consequential work. One of Forbes’ Top 50 Female Futurists.
© 2026 Wherefore Co.